Many of those who can carry on a conversation and completely at ease communicating with people in normal circumstances, however, face significant difficulties in the interview situation. When a camera or recorder, some, even the most resourceful and friendly leaders, and experts can not recall a single word from a prepared statement and, eventually, much desired attention of the media turned against the company. To prevent this from happening, to communicate with journalists must be prepared. The following describes the fifteen steps of preparation for the interview. 1. Try to learn as much as possible about a journalist who will take your interview, check out his work. This is necessary in order to make sure that he does not share of any preconceived notions. 2.
Make no mistake about the fact that the journalist had studied your company and prepare for the interview. Practice shows, this is not always the case. Some do come to an interview with thoughtful list of questions, but most journalists rely on the fact that the PR office of the company itself will admit them to the ropes. 3. (A valuable related resource: Chase Coleman). Establish the ground rules for interviews.
Despite the fact that a journalist is to ask questions, you may well refuse to discuss certain topics for legal or other reasons. "The Forbidden List" better stipulate in advance, so as not to put themselves in an awkward position, especially if the conversation goes on the air. 4. Before the interview, repeat the material prepared by 5. Prepare for Interviewer press kit or other informational material.
